At ICE it is important to us what delegates, sponsors and exhibitors want to get from a conference or meeting and keep the following guideline in mind (prepared from delegate research) when organising our Client's Conferences to ensure their success.
Biggest attendance motivators
- 93% Promise of quality education
- 78% Promise of quality networking
- 73% Great destination
- 68% Famous speaker
- 35% Plenty of leisure time
Reasons for success
- 97% Well-crafted agenda
- 96% Helpful information
- 79% Great AV/technology
- 79% Plenty of audience interaction
- 55% Great food
- 37% Great entertainment
Reasons for failure
- 96% Irrelevant conference content
- 93% Poor AV/acoustics
- 89% Message not tailored to audience
- 88% Message not tailored to conference program
- 73% Conference doesn't begin or end on time
- 72% Speaker doesn't stick to agenda
- 68% Audience participation not invited
- 53% Little free time
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ICE Pty Ltd
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