Event Name: The Royal Australian and New Zealand College of Ophthalmologists ASM
Venue: Hilton Sydney
No. of Conference Delegates: 1200
No. of Major Sponsors: 8
No. of Exhibitors: 17

The Client & Target Audience:
The ASM was a coming together of professionals throughout the ophthalmic sector to meet and discuss the latest advancements in the field of ophthalmology.

 Conference Objectives:

• Creation of an excellent and extensive program of keynote addresses, courses, symposia and free papers covering all major and significant emerging ophthalmic areas of interest.
• Include an exciting selection of international keynote speakers and thinkers
• Provide an interesting and varied social program for delegates to network and make new contacts within the industry

These objectives were achieved by ensuring a comprehensive and well planned program was established.  Exhibitors and sponsors were provided with adequate venue space to showcase their products and assist in displaying the latest updated technology.  A social program was also established to encourage networking and discussions amongst all parties.

The Role of ICE:
The conference committee members were professionals from the industry who were volunteering and did not have the time or resources to coordinate such a large event.  ICE was contracted to professionally coordinate all aspects of the event, this included liaising with all service providers, sponsors and delegates to ensure a successful outcome was achieved.

Rationale/Methodology:
The project planning process involved the construction of a detailed critical path to monitor, update and evaluate the event criteria.  ICE reported monthly to the conference committee.

What our Client says:
The planning, monitoring and the attention to detail were most professional and to a level not often experienced with other organisers.
R.L. Guest (CEO - Royal Australian and New Zealand College of Ophthalmologists)